Lourdes University has partnered with SugarBush Media Solutions to launch a unique Facebook application in order to enhance its user engagement. This first-of-its-kind application includes fan-gating features and a custom viewbook builder.
Students can easily access the new applications by following Lourdes University on Facebook,www.facebook.com/Lourdes University. To create a custom viewbook, visitors simply complete the form located on the SugarBush application and, upon completion, a customized eight-page digital download viewbook is generated. Users will also receive the same customized, professionally printed viewbook in the mail one week later.
“Teens are already on Facebook, so institutions hoping to pique their interest would be smart to engage them there,” says Mark Parent of SugarBush Media Solutions. “That’s precisely the idea behind the new applications our firm created on behalf of Lourdes University. The other benefit of the application is that once a student completes the form, they’ll be put on a ‘nurture track’ to encourage a university visit and put them in touch with an admissions counselor.”
“At Lourdes, we’re very excited about these new social media features,” shares Amy Mergen, Dean of Enrollment. “As more and more people engage in the world of social media, it’s vital that we reach out to our audience who look for information and connections on these websites such as Facebook. The personalized approach that is so integral to Lourdes’ mission and heritage doesn’t just end when you step off campus – by investing in new tools such as these Facebook applications, we are taking that personal approach world-wide.”
SugarBush delivers educational marketing solutions designed to engage and convert prospective students. From comprehensive campaign management of search, inquiry and application to enrollment, SugarBush provides everything an educational institution needs to enhance and validate the effectiveness and value of their marketing budget. For more information on SugarBush Media Solutions, visit http://sugarbushms.com.