A Look Behind the Business… Meet DSA member Jen Linehan of Beautiful Blooms by Jen

Southview graduate Jen Cummins Linehan discovered her passion for floral design as a high school horticulture student. She followed her chosen career path at The Ohio State University and returned to Sylvania where she realized her dream of operating her own floral design shop. Five years ago she opened Beautiful Blooms by Jen at 5646 Summit St. in downtown Sylvania.

Thanks to her innovative designs and emphasis on personalized customer service, Linehan’s business continues to grow at a rapid rate.

“We really exceeded all expectations for the shop,” Linehan reflected. “We were just busting at the seams in the Summit Street shop and there was no room for expansion. When the opportunity to lease the building at 6915 W. Central Ave. presented itself, it just made sense for us to open a second shop there.”

Jen Linehan
Jen Linehan

“Actually, I never planned to have a second store, but our need for more work space prompted that move,” Linehan added.
While the Summit Street location will continue to be the primary floral design center, gift items and gourmet food items will also be available for customer convenience. The Central Avenue store has a large inventory of gift items along with a variety of the trendy new air plants and succulent gardens.

In addition, graphic designer Kelly Henry of Uppercase Designs, has located her studio in the Central Avenue store and is available by appointment. She offers custom wedding invitation and other event designs, business cards and much more. Her line of notecards and stationery is on display and available for sale at the shop.

Linehan, an active member and former president of the Downtown Sylvania Association since its inception, is a staunch advocate of the organization. “Being active in the DSA is such a benefit for small business owners. I was able to get to know and work with other downtown Sylvania business owners, which would not have happened without the DSA. When you know people, you are more likely to do business with and support them,” she said. “Also, being involved with your community is important. You always get back much more than what you put in.”

‘Saleabration’ Set for Aug. 7
In celebration of her second store opening and for being the DSA Look Behind the Business, Jennifer Linehan and her staff will hold an all-day “Saleabration” at 6915 W. Central Ave. on Friday, Aug. 7. “We invite DSA members and the community to meet my staff and me,” Linehan said. “We’re planning a picnic featuring hot dogs and more. We will have samples of our gourmet foods all day. We will also have a kids’ class from 2 to 4 p.m.,” she added.

Sample Saturdays will also be held through August. Guests will be encouraged to stop into the Central Avenue store and try samples of the gourmet food lines available at Beautiful Blooms by Jen. Also, look for the schedule of fall kids’ classes and adult classes for the holiday season.