Spoke Life Cycles relocates to Monroe Street location

“We really like this location and we love the open floor plan we have here,” said Brian Schroyer of Spoke Life Cycles,the former BikeWorks on Alexis Road. He and partner Rob Golden had acquired the bike shop last January and instituted the name change a few months ago. They recently relocated their store to 6363 Monroe St., in the River Crossing Center.

“We had been talking aboutthe possibility of expanding and relocating to the new SOMO District.We knewthat developmentwould take two to three years butwewere planning ahead,” Schroyer noted. “We spotted this space that we thought looked promising while we were exploring the SOMO District.We called Joe Francis who showed us the space the next day.”

“This was just the kind of space we wanted and it is perfect for our needs,” Golden added. “This facility provided us a great opportunity, as it was immediately available.”

Francis, of Signature Associates, negotiated the lease for the 5,300 square feet of space with building owners Ken and Kim Sexton of Ann Arbor, Mich. ,in December. In just over a month, the space renovations were complete and the partners, alongwith theirstaff,were able to make the move to the newspace.A company logo on the polished concrete floor greets customers as they enter. The new floor is a great backdrop for all of the bicycles on display,while islands of carpeting define the areas holding apparel and shoes, along with the service area. “Spoke Life Cycles offers Cannondale, Specialized,Trek,GTand Schwinn bikes of all kindsincluding road, mountain, cyclocross, comfort, urban, trail, electric, tandem, three-wheel and fat-wheel for sand or snow. These are great products and the companies are customer-focused.” In addition,the shop offers a full line of cycling parts along with accessories, apparel and shoes, helmets, computers, gloves, GPS instruments, nutritional products and much more.

“This space is ideal for us.We really likewhat we could dowith the floor plan.We nowhave a great kids section at the entrance where we display all of the bikes we have for children.We finally have a women’s section, too. And we are able to better display all of the apparel we offer,” Schroyer reported.

Joe Francis of Signature Associates talked about the move with Brian Schroyer and Rob Golden of Spoke Life Cycles.
Joe Francis of Signature Associates talked about the move with Brian Schroyer and Rob Golden of Spoke Life Cycles.

“Our service area has doubled and we have space for an office for us,”Golden said.“We also repair all makes and models of bicycles.”

“We love the great windows and all of the natural light that floods the store,” Schroyer added. “This new location is over 1,000 square feet larger than the our former showroom and warehouse space.We nowhave enough room to display all of our bikes, clothing and accessories. We don’t have to store anything aswe did in our old location. Our customers seem to be very pleasedwith this newlocation.And,we are very happy to be so near the bike path where our customers can test-ride bikes more easily than they could in our old store.”

Schroyer, a former professional cyclist, said he had always wanted to own a bike shop and Golden reported he wanted to be in business for himself.The two met and became friendswhile students at The University of Toledo.They both realized their dreams when they opened Spoke Life Cycles in 2012 in Perrysburg.

A Sylvania resident, Schroyer had worked for BikeWorks’ former owner John Drake in the early 1990s.“I knewwhat kind of businessJohn had built and the products offered in the store. When we learned his store was available we decided thatthiswould be a good opportunity for us to grow our business,” Schroyer said.“Sylvania and Perrysburg are both great growth communities and good places for our business.