Local Allstate agent spearheads Purple Purse campaign

–by Sylvania AdVantage Staff


Arrow Dickerson
Arrow Dickerson


Allstate agent Arrow Dickerson has taken a stand against domestic violence. She is spearheading the Purple Purse challenge to raise funds and awareness about domestic violence. Dickerson is partnering with the YWCA and its Domestic Violence Shelter to raise funds and awareness about domestic violence and economic abuse. She stated that October is Domestic Violence Awareness Month and it is appropriate to launch the Purple Purse Challenge at this time. In addition to raising funds for the YWCA’s Domestic Violence Shelter, Dickerson is also holding a drive for blankets, pillows and toiletries which are much needed at the Shelter. ‘“Each person who drops off items at my agency office, 5415 Monroe St., will receive this year’s campaign symbol, an eight-inch purple tassel and a removable charm depicting the real life story of a survivor who used financial empowerment to end abuse,” she said. “Please visit allstate.com/arrow to make a donation, or call 419/841-5017 to learn more about how you can be part of the Purple Purse challenge,” she explained.

“The Purple Purse is very significant in that a purse represents the center of a woman’s financial domain and purple is the national color for domestic violence awareness,” Dickerson pointed out.

#FreetoWalk is the theme for the 2016 campaign, based on the idea that being FreeToWalk is a privilege denied to many experiencing domestic violence. Often, leaving an abusive relationship is not as simple as just walking away.

According to Dickerson, one in four women in America will experience domestic violence in her lifetime. While most people think only of physical abuse when they consider domestic violence, the truth is financial abuse happens in 99 percent of all cases of domestic violence. It is an invisible weapon that keeps victims trapped. Abusers use isolating tactics such as preventing the victim from working or accessing bank accounts, credit cards or transportation.  “We believe that all women should be FreeToWalk, and the Purple Purse challenge gives victims the support they need.”

The Allstate Foundation has been involved with the Purple Purse Challenge since 2005 and has invested more than $50 million to shed an important light on domestic violence and financial abuse. We empower survivors through innovative services, boost public awareness about the cause and raise money to help hundreds of nonprofits financially empower survivors. The Allstate Foundation is very generous and contributes to every Purple Purse Challenge supported by its agents. And, the foundation will add a $100,000 bonus to the top fundraising agent’s charitable organization.