–by Sylvania AdVantage Staff
PUBLICATION DATE: 12.06.16
Junior high students in northwest Ohio and southeast Michigan have the opportunity to enter their anti-heroin art designs in a contest to determine the ads that will be used in the 2017 “Help with Heroin” billboard campaign, according to Keith Walker, president of Walker Funeral Homes. The campaign begins in January in cooperation with Lamar Outdoor Advertising. Contest designs can be submitted through Dec. 19.
Students in grades six through eight can submit their designs for a billboard. Each design must include the tagline www.helpwithheroin.com and a call for help phone number, 419/213-6582.
The contest is open to all junior high students or groups of students. Designs must make people aware of the dangers of heroin addiction. Cash awards will be given to the first, second and third place winners. Local community leaders will judge the contest. Decisions of the judges is final. All designs should be sent to: Heroin Design Contest, Walker Funeral Home, 5155 W. Sylvania Ave., Toledo, Ohio. 43623.
“Heroin abuse has grown to staggering proportions in northwest Ohio and while the general public is made aware of it through the media, no one can assess the true impact of the epidemic to the community. The way to get the word out is to make our young people aware about the dangers and destruction from heroin abuse. What better way than to include them in the process of making the public conscious of the issue and what community resources are available,” Walker said.
“Our funeral homes have a responsibility to do what we can to get the word out that assistance is a phone call away. By partnering with junior high students for the design contest, hopefully we are getting young people to recognize the dangers of opioid abuse earlier, helping them to make sound decisions about abstinence,” Walker pointed out.
Help with Heroin pulls together mental health agencies, government partners and the media. The Alliance introduced a year-long campaign in 2016 that placed hard-hitting messages via strategically placed billboards, radio, print, television and a website, www.helpwithheroin.com .
The second campaign beginning in 2017 will seek to reach an addict driving in a car, listening to the radio, watching television or through print ads and billboard ads. The mission continues to be to get the word out about where to get help for those involved in addiction and to families who are seeking assistance and guidance through the addiction process.