–by Sylvania AdVantage Staff
PUBLICATION DATE: 05.02.17
7510 New West Rd.
(just off of King Road)
Julie Theroux and Jonathan Hoag, owners of CycleWerks, a bicycle and fitness store, are in the midst of opening their third store at 7510 New West Rd., just off of King Road. They leased the 3,500 square-foot location from builder and developer Jim McGowan.
“This is ideal for us as it is right on the University bike trail. When this space became available, we decided to expand now even though our business plan had us opening a third store next year,” Theroux said.
“Unlike our other two stores, the Sylvania facility will be a Trek Concept Store,” Hoag reported. “But this store will also have a triathlon and fitness focus even though it is a bit more specialized.”
According to Theroux, there will be approximately 100 bikes on the showroom floor. “As we have in our other two stores, we will have bikes for the whole family as well as those for triathlon and racing cyclists,” she said. “And, we will also have a full line of accessories and clothing along with all of the gear required for triathletes.”
In addition, there will be a large selection of indoor fitness equipment, including Lifefitness, Matrix, and others for both home and commercial use.
Sylvania native Scott Wilson will bring his knowledge of fitness to the new store and will be joined by current CycleWerks employee Russ Young, along with part-time staff members including Sylvania triathlete and Ironman participant Jim Donaldson.
The build out of the King Road space is by Brookside Contractors. Plans call for a service bar complete with a big screen television to be included in the new showroom.
“We have found out that our customers like to have a place to hang out, drink coffee and talk about all things bikes,” Hoag noted. “We have a service bar and bar stools in each of our stores, which is very popular with our customers,” he explained. Showers will also be installed and Theroux anticipates the possibility of adding spin classes in the near future. “We are a bicycle and fitness-focused business,” she emphasized.
Theroux and Hoag have owned CycleWerks for nearly three years, acquiring the business in October 2014. Theroux, a triathlete, and Ironman participant, moved from Arizona back to Whitehouse, Ohio five years ago because of family and began working at CycleWerks in Whitehouse. An Arizona friend and owner of Valdora bike manufacturing company put her in touch with Hoag, who lived in Whitehouse and was an independent sales representative for the company.
“When I learned that CycleWerks was for sale, I wanted to buy the company,” Theroux explained. “I ran into Jonathan on the bike trail during a ride and told him of the opportunity. We shared the same vision for the business and have the same passion for fitness and biking. He talked to his wife and called me the next day to say he was interested.”
The two have slowly expanded their original two stores including adding a full training studio complete with an indoor pool, locker rooms and showers in the Whitehouse location. There is also professional bicycle fitting equipment. “This process takes considerable time and involves working closely with clients to determine their personal goals and then fitting their bicycle properly,” Hoag said. The new owners have seen their business grow thanks to their emphasis on triathletes, road cyclists, bikes for the family members of all ages and indoor fitness equipment.