–by Sylvania AdVantage Staff
PUBLICATION DATE: Aug 18, 2020
LJ Creates, a full-service marketing agency based in Sylvania, has unveiled a new name and brand identity: The Jakes Group. After decades of working in the Northwest Ohio advertising scene, Addy award-winning designer Laura Jakes began her boutique creative agency in 2010. The agency has grown to include a full team of account executives, creatives and strategists.
In 2019, Brian Tipping joined as the Business Manager and Strategy Partner. Tipping brings over two decades of brand strategy development and marketing leadership, contributing to both regional and national campaigns for brands like Dollywood, Little Caesar’s Pizza, Mercy Health and The Smithsonian.
“I’ve known Brian for many years, and we had collaborated on several successful marketing campaigns in the past. He brings a wealth of strategic brand and communications experience to the team,” said Jakes. “We believe the strategic and creative processes should not be done independently of one another; rather, the end product is much stronger when the strategic and creative teams are working side by side for each stage of the deliverable. By merging our capabilities, we are better able to deliver powerful, innovative and effective marketing solutions. It’s a true value-add for our clients.”
The agency has also unveiled its new website, thejakesgroup.com, which positions one question front and center, “What’s your story?” Jakes explained, “We believe we are in the business of telling our clients’ stories. And our name change tells the story of how we have evolved. We want businesses to know that we offer comprehensive services to meet the unique and dynamic challenges they may be facing in their markets. This past year has certainly brought many unexpected changes to the way people lead their everyday lives. Brands have had to quickly adapt to these changes. We feel that now, more than ever, having a proper marketing strategy is critical—and we are excited to help.”
About the Jakes Group
The Jakes Group is an experienced marketing agency that unites the disciplines of strategy and creative.The team of creatives, account executives and strategists offer expert perspectives to employ smart and authentic marketing strategy, design, writing, video and digital support so they can best help brands shape and share their stories. Their dedication to interlacing sincere, meaningful concepts with distinctive, purposeful design sets them apart by setting their clients apart in the marketplace. To learn more, visit thejakesgroup.com.