Durocher’s features an array of appliances in new store

–by Sylvania AdVantage Staff

Durocher’s Sylvania store manager Kevin Myers looks over the below-the-counter appliances in the grotto, one of 13 fully equipped kitchen vignettes in the new store.

The 68-year-old Monroe, Mich.-based operation, Durocher’s, has opened an appliance store at 5555 Monroe St.
“Our builders, remodelers and kitchen designers with whom we work have been requesting that we open a store in this area for at least five years,” store manager Kevin Myers reported.
When store owner Chris Durocher made the decision to come here, “It took some time to find the location we wanted,” Myers stated. “We spent some time finding this spot. Thanks to the efforts of Duke Wheeler, CCIM of Reichle Klein, who worked with Tim Grohnke of Dale Management Co., representing the owner of the center, we were able to lease this space.”
“Chris and I had a vision for this store that architect Mike Rowe of the Buehrer Group was able to capture and Midwest Contractors, under the direction of Nick Giovannucci, implemented. In addition, thanks to a host of local kitchen designers, we were able to realize our dream,” Myers noted.
A total of 13 local designers created each of the vignettes using a variety of appliances available for sale. According to Myers, Brad and Brian Burns of Cutting Edge Countertops supplied countertops for each of the displays while Harms of Maumee supplied the tile and Design Entertainment supplied the sound system throughout the showroom. “This has really become a showroom for all of us,” Myers said. “Shoppers and visitors comment on everything from the appliances to the tile, countertops and even the faucets and cupboard hardware.”
Durocher’s carries a variety of appliances including Sub Zero Wolf, Thermador, Jenn-Air, Kitchen Aid, Whirlpool, GE, LG, Samsung and many more including specialty appliances. Customers can even find items such as a pizza oven, a steam oven or speed cook oven or an under the counter ice maker and much more. Along with a trained and knowledgeable sales staff, Durocher’s also has a group of factory- authorized master technicians who repair appliances quickly and professionally in homes or at the store.
Myers anticipates adding an outdoor space featuring a variety of grills, outdoor furniture and even outdoor heating devices in the near future in preparation for the warmer weather season.
“While we offer many high-end brand appliances, we are very cost competitive and do have a price match guarantee,” Myers noted. “But even better, we offer outstanding customer service. Our goal is to make this store an experience center for each customer who comes in.”
“Our customers are like guests in our home,” added Chris Durocher.
Hours for the new store are Monday through Saturday from 9 a.m. to 7 p.m. and Sunday from noon to 5 p.m. A total of 12 staff members are working at the Monroe Street store.
The business was founded in 1951 as a radio and TV repair shop by Don Durocher in Monroe, Mich., and soon after began offering appliances for sale. That store has expanded and relocated many times and is a full-line appliance and furniture store and La-Z-Boy Gallery. Two additional La-Z-Boy Galleries and a third recliner store are located in the Toledo area.

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